Sports Broadcasting Technology and the Revenue Generators That Drive It



A recent survey of broadcast production professionals by NewscastStudio found that 70% of respondents believed that new technologies are helping the industry adapt to the preferences of fans. To stay ahead of the curve, broadcasters must embrace change and explore their options in order to choose features that meet their specific needs. In this article, we will take a closer look at the sports broadcasting technology market and the revenue generators that drive it.

Overview of sports broadcasting technology

Sports broadcasting technology has undergone rapid technological developments in the last few decades. These developments have led to the creation of new products and services and have blurred 스포츠중계사이트 the lines between different media activities. Technology has largely driven this process and has been an integral part of the evolution of broadcasting. The sports broadcasting industry has been an important factor in this evolution.

Traditional sports broadcasters have embraced the evolution of online-streaming platforms and partnered with existing online-streaming platforms to offer greater flexibility for consumers. However, the main consideration for online-streaming providers is advertising revenue. This can be negatively affected if viewership decreases. This can lead to declining advertising revenue and a decrease in the demand for ad slots.

The development of digital media has drastically changed the professional sports industry. The shift from an information economy to an attention economy has impacted the traditional business model of broadcasting and created a complex cross-media environment. Digitalization and the rise of online content has challenged the exclusivity of broadcast media and its high return on investment. As a result, consumers have also changed their viewing habits, and the sports industry must adapt to this new media environment.

The deregulation of the European broadcasting industry opened the door for new entrants. The popularity of popular sports boosted the value of sports rights. As a result, the competition for popular sports has increased.

Impact of COVID-19 on sports broadcasting technology

COVID-19 has been an enormous disruption in the media landscape, and it has spurred a lot of changes in sports broadcasting technology. Live televised sports are still compelling, but viewers today are looking for a richer, more personalized experience. Providing this experience can turn viewers into fans. To achieve this, sports broadcasters will need to collaborate to innovate new technologies and create differentiated streaming services. To do so, they will need to use fast and reliable web-scale networks. This is now possible with edge computing and 5G telecom systems.

As the popularity of live streaming has risen, so has the demand for automatic broadcast solutions. These systems can be set up to broadcast content without human intervention, and broadcasters are already considering these solutions. For example, Celtic and Bayern Munich are looking into an automatic online broadcasting system. GlobalLogic has already helped LA Galaxy create an automatic video platform that enables fans to engage with the game through social media.

COVID-19 has severely restricted the number of spectators that can attend sporting events. This has led to financial losses for sports facilities and ticket sellers. As a result, smart solutions are needed to restore these lost revenues. To address this, NTT-Data is developing solutions for stadiums that include BioBarcode solutions. This is a digital extension of personalized tickets and contains biometric information and required health status information. The technology is compatible with data protection regulations and is read by scanner hardware at the stadium’s entrance, automating the on-boarding process.

Revenue generators for sports broadcasting technology

Revenue generation has long been a major priority in sport organisations. Traditionally, broadcast rights deals have provided three-to-five years of guaranteed revenue. However, the market for broadcast rights is increasingly changing, and organisations must adapt their business model to stay competitive and attract new investors. This article explores some of the challenges and opportunities facing sports organisations in today’s digital world.

The industry is facing a tectonic shift similar to that of the music industry. In addition to the traditional ticket sales, consumption of sport is increasingly being driven by a wide variety of digital platforms. Some of these platforms have new business models, and others expect to carry free content from rights holders’ websites. In addition, new entrants to the market often lack a proven track record.

Another revenue opportunity for sports organizations is licensing rights and merchandise sales. These deals help the sports organizations meet the needs of fans who want commemorative items or to display their affiliation with particular teams and athletes. In addition, event organizers can benefit from these sales. For example, the Big Ten Conference partnered with MainGate to sell sports memorabilia at its championship game in 2011, and the sales of memorabilia at the event generated over $1 million.


Revenue from digital media rights is becoming more important than ever for sports properties. Digital media is creating a firehose of content, and sports properties are looking for new ways to monetize that content. As a result, they are turning to centralized digital media flow management software that orchestrates the organization and delivery of digital media to broadcasters. It automates curation and collection processes, and makes it possible to distribute digital media at an unprecedented pace.

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